Various affiliate companies of the Otto Group purchase some of their merchandise in geographically distant procurement markets such as the Far East. Different modes of transport by sea, air and rail are used to transport these goods.
Air freight transportation can be steadily reduced by optimising the decision processes concerning product ranges and transforming them into predominantly strategic ordering behaviour that is able to absorb short-term demand peaks. The prerequisite for this is that longer journey times by seagoing ship or rail do not result in supply bottlenecks.
The project partner in this case is Hermes Germany GmbH (an Otto Group affiliate company).
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